Get inside the mind of a seasons B2B SaaS marketing master. Each
week, Directive’s CEO breaks down the boldest, brightest,
and most brutal marketing strategies from top brands—joined by a
special guest to keep it fresh. Think you know what works? Think
again. Welcome to the Breakdown.
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe,
Co-founder & co-Ceo @Chili Piper, about the merits of
physical gifts from vendors, and how sales and marketing should
be pointing their ship sin the same direction… or sink on their
own.
Latest Episodes
Latest Episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking
jealousy.
Garrett Mehrguth has a heart-to-heart with Alina
Vandenberghe, Co-founder & co-Ceo @Chili Piper, about
the merits of physical…
S1E2: Applying the Liquid Death shock value to B2B
marketing.
Think you know how to best your competition? Comparison may
be the exact opposite thing you should. See why…
S1E3: Being singularly focused, versus being everything to
everybody.
With digital covered, how do you effectively surround an
account from a physical perspective and really get them to
notice…
S1E4: The competition of content, and who brands are really
competing with.
Did you know: Your content isn’t just competing with your
competitor’s content, it’s competing with all content.
Luckily…
S1E5: How far can you go to connect with your ICP?
The art of the double take and what it feels like to have an
ad punch you in the face. When Garrett Mehrguth and
Ross…
Seen enough? Book a call and let’s make your brand the one they’re all talking about.
